Singer Paul Okoye popularly known as Rudeboy, has said social media overexposure has stripped musicians of their star power and mystique.
Speaking in a recent interview with Lun Lifestyle TV, the former P-Square member argued that while social media has expanded artistes’ reach, it has also created a culture of “see-finish,” eroding the godlike image musicians once enjoyed.
According to him, constant content creation on platforms like TikTok and Instagram has killed the excitement and anticipation that used to surround music video releases and public appearances.
“Music videos somehow now, because of this generation, is a waste of money. I am sorry to say this. But do you remember us [P-Square] before? You don’t see us anywhere. You just watch music videos, you see us and that’s it, or we come to your country, you see us,” Okoye stated.
He noted that the reason fans no longer faint when they encounter artistes is because they see them daily online dancing and promoting their songs.
“The reason you don’t see people faint for artistes anymore is because they see them on TikTok every day dancing and promoting your music. If Michael Jackson was alive now and doing promotional content on social media, nobody would see him and faint,” he added.
The ‘Reason With Me’ crooner further lamented that artistes are now under pressure to constantly share intimate details of their lives online, adding that privacy has become almost impossible.
“Unfortunately, it’s too late for us to bring back the era of artistes being mystiques. How can you advise an artiste to post every day? How? Post what? You don’t need to.
“Social media brought positive change to the industry but it also led to ‘see-finish.’ Artistes are now too exposed. Fans see how they eat and cry. Before when artistes go to club, they stay in restricted VIP areas, but now when they are clubbing, everyone is filming,” he said.
